Demographic Disruption
Unmet needs of older consumers, a new generation of cooks, and high-end tastes among lower-income shoppers are spawning a wealth of new food and beverage opportunities.
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COVID-19 is not the only disruptor of the U.S. food and beverage marketplace. Major demographic transitions related to birth rate, a dramatic bifurcation of older/younger consumers, unprecedented growth in minority populations, and the increasing impact of urban shoppers are reshaping it as well.
The U.S. birth rate is declining rapidly. The Centers for Disease Control and Prevention reported the largest single-year drop in U.S. births in 50 years last year; 3.6 million babies were born in 2020 …
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