Polishing Up Dairy's Health Halo
In this digital exclusive article, the author shares how dairy products formulated to address consumers’ health concerns and negative perceptions of the category are proliferating.
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Although most consumers buy dairy products, questions about their healthfulness have prompted some to cut back or turn to dairy alternatives. Makers of dairy products are working hard to address some of consumers’ concerns about dairy with the rollout of new and reformulated products.
According to an economic impact study by the International Dairy Foods Association, no oil/less oil is the fastest-growing claim on dairy products, driven by the margarine/spreads category. Claims related to no tran…
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