American food shoppers already can go into a supermarket and see a panoply of descriptors on packages, including terms such as “organic,” “low-fat,” and “non-GMO.” Sometime this year, they’ll be able to pick up a bag of Knorr rice and behold a new attribute: The rice has been harvested from land where farmers use regenerative agricultural practices that help restore fertility, mitigate erosion, and sequester carbon from the atmosphere.
Knorr’s new on-pack messaging will serve as a way for Unileve…