Rebuilding Plant-Based Meat
Much-publicized market stumbles are triggering doubts about the potential of this onetime darling of investors, activists, and curious consumers. What’s it going to take to get it back on track?
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Paul Shapiro is a warrior for ALT-meats. The former sustainability activist and policy wonk even wrote a book several years ago calling for the replacement of animal products in diets. Then he went and founded a company to act out his principles.
“A lot of people think we should just eat more beans and rice and lentils and that would be great,” says Shapiro, whose thriving four-year-old enterprise, The Better Meat Co., supplies fungi-based ingredients to huge meat purveyors, including Perdue and …
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