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Jason Riis

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    1. The Problem

    Consumer exposure to food science is largely through headlines and conclusions: This ingredient is safe. That food has a health benefit. A celebrity says that diet works.

    Scientists, of course, do not communicate with each other that way. Scientists communicate via papers and talks. Scientific method requires clear statements, careful causal inference, and keen awareness of what is known and not known. To be scientific is to be obsessed with evidence.

    By contrast, consider the minds…

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    About the Author

    Jason Riis, PhD, is the founder, CEO, and chief behavioral scientist of Behavioralize, Philadelphia([email protected]).

    In This Article

    1. Risk Analysis