Just how much do consumers really know about eating healthfully? For food product developers and marketers, the answer to that question is important but elusive. That was the message delivered by speakers and consumer participants in sessions at IFT’s Wellness 12 conference held earlier this spring in Rosemont, Ill.
This year’s event brought the 275 attendees up close with eight baby boomer and millennial consumers who were asked to shop for healthful products prior to the conference …