Social Media Displaces Mom for Food Facts

Almost half of American consumers learn about food via social networking sites, such as Twitter and Facebook, according to a new study. While eating or drinking at home, nearly one-third of Americans use social networking sites. Among millennials (18–32 years old), this figure jumps to 47%.

MSLGROUP Americas and The Hartman Group conducted a joint study, Clicks & Cravings: The Impact of Social Technology on Food Culture, to learn more about the changing consumer behavior. (To obtain a c…