The latest generation of young adults and adults-to-be coming into the marketplace comprises more than a quarter of the U.S. population, is the most racially and ethnically diverse one so far, spends a good deal of time online, has not known a world without the internet and smartphones, is driven by social causes, and is expected to have $33 trillion to spend by 2030 (bypassing Millennials in collective spending power by 2031).
Gen Z, born between 1997 and 2012 and aged 11 to 26, take their perso…
Mattson’s survey of anti-obesity medication patients showcases the potential disruption these new weight-loss drugs may have on the food industry and what consumers will be looking for in their foods and beverages.
In this two-part series, the author explores the history of Extended Producer Responsibility (EPR), what is needed to help EPR succeed, and how brands can best prepare for EPR.
An infographic describing consumers’ dining and ordering preferences at restaurants.
Innovations, research, and insights in food science, product development, and consumer trends.
A look at small food categories with high growth potential.